Analysis on the market opportunity of the hottest

Analysis on the market opportunities of digital printing

development process of digital color printing

the history of color printing began with the early use of color copiers by canon, Kodak and Xerox. In 1993, indigo and Xeikon began the development of digital color printing equipment. In 1996, the market sales of Xerox docucolor and Canon CLC series products began to grow

in the early stage of color printing, the product quality is general, and the market is also very limited. It is mainly used for document fast printing of internal publicity of enterprises, and the quality requirements for graphic printing are not high. The reliability of early digital printing machines was very poor, and sometimes even service personnel had to follow them all the time

with the continuous expansion and diversification of the printing market, different markets began to have different needs. The market of color printing mainly has two aspects: on the one hand, it is the document express printing market, including the color copy market, the printing market of company documents, especially PowerPoint and other documents, and if variable data printing can directly give good appearance effect to the parts in the injection molding process; On the other hand, it is the printing graphic market. In this regard, what customers need is higher color printing quality, faster printing speed, and professional and personalized printing

in order to meet the needs of the market, multi-functional office color printing began to rise. Analog color printing equipment took the lead in seizing a large market share, but digital color printing equipment led by Ricoh and Canon also began to enter the office field more and more, and digital color printing equipment of Konica Minolta, Chong electric, Toshiba, sharp, Xerox and other brands have also been involved, weakening the market advantage of analog color printing

current situation of digital color printing

at present, the color quality of digital color printing has reached a high level, and in many cases, it can be equal to four-color offset printing machines. NExpress 2100, HP indigo, Xerox iGen3 and other devices can provide color digital printing with quite high color quality. NExpress and HP indigo can also provide printing of more than four colors, and even polish, with a wider color range. The color printing quality of low-end printers using chemical toner has also been greatly improved

according to statistics, among commercial movable parts, the proportion of movable parts with printing volume of 100 ~ 250 is the largest, accounting for 23%; Followed by 50 ~ 100 and less than 50, accounting for 20% each. It can be seen that the market space of digital color printing is actually large. The latest information received by the speaker just a few days ago shows that the fastest-growing live parts in the current market is the part of 1 ~ 500 printing volume. In Europe and the United States, if traditional printing is adopted, such live parts can hardly make money

in terms of market conditions, 72% of the digital color printing market comes from the needs of enterprise market and sales, and 18% comes from office affairs, while human resources and publishing and printing account for only 5%. At present, the commercial parts of digital color printing mainly come from the printing of quick promotional materials such as instructions, which are mainly used in the marketing and promotion of enterprises. In addition to inspecting the direct drive flight of this kind of light in North America, people almost use PowerPoint when promoting their products, which is the market of this kind of color printing. The second largest share is business card printing

there is a neglected value chain in the printing process. The cost of printing is not high in the total cost. Assuming that 1 yuan is needed for printing, at least 6 yuan is needed for pre press creativity, information collection, data processing, design, typesetting, post press finishing, content realization, dissemination and tracking. Enterprises spend 15% of their budget on these documents

at present, the development of color digital printing is still subject to certain restrictions. At present, many commercial printing enterprises still lack understanding of digital printing technology and have great difficulties in application. High performance color digital printing equipment is mainly used first in some professional fields. The share of digital color printing in the traditional printing market is still relatively low

development prospects and trends

with the "urgently needed new materials can not be found, pellethane is an aromatic polyether based thermoplastic polyurethane material (TPU) What we can't do, what we can't do well, is the maturity and promotion of color digital printing technology, and its advantages will be more and more prominent. With the improvement of people's living and working conditions, office documents will change from black and white to color. The application of color digital printing equipment in office is convenient to use, and the printing quality is not inferior to that of traditional offset printing. A large part of the color printing business can be completed by enterprises and design companies themselves; In addition, there are more and more short edition live parts. Since digital printing is convenient and popular, people are naturally no longer willing to use offset printing, but choose digital printing, and this part of business is mainly undertaken by high-end digital printing machines. From this, we can see that the prospect of color digital printing is considerable

for live parts with a printing volume of less than 1000 copies, digital printing is relatively more economical than traditional offset printing. The color digital printing market will mainly focus on the following four aspects: ① get all the information of customers from the database and provide personalized printing services for each customer; ② Web printing is to use web to get printed content; ③ Print on demand; ④ Short print

relevant data show that in the United States, 33% of digital printing will be diversified and personalized by 2006; By 2005, 33% of printed moving parts will need to be delivered within 24 hours; By 2006, the growth rate of customized printing in the printing market will reach 14%; The growth rate of live parts printed directly from the web has exceeded 100%; In terms of the number of copies printed, 78% of the four-color offset printing pieces have been reduced to less than 5000. These data show the development trend of the commercial printing market, and these trends determine that the printing industry will develop to digital printing

it can be seen from the above that as a printing enterprise, it is time to expand new business, and the development to digital printing is the general trend. In addition, with the rapid development of computer interconnection in China, data management is also a new business for printing enterprises in addition to printing

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